Friday, November 5: Using Social Marketing to Build Brand Awareness (#2 in Use Case series)

We've talked a lot about the strategy and implementation of social media and social marketing. e recently held a discussion about Who Owns Social Marketing in a Company. What came out of that discussion was the idea that the goals and uses of social marketing drive "ownership" of accounts. However, even with individual group ownership of a social channel or account, it's clear that coordination throughout the organization is a must.

Use cases need to be a part of a brand's social media/marketing strategy. Those use cases are defined as part of the implementation plans that will help businesses achieve their goals--whatever they may be. We'd like to drill down into the different types of use cases in our Creativity Coffee discussions and generate ideas on how, given a goal, businesses can utilize social marketing to achieve positive and measurable results.

The second use case in our series is Building Brand Awareness. Building brand awareness is a goal for all marketers, and social media marketing is a great way to drive that awareness. As a social marketing goal, brand awareness has been taking a "hit" lately; pundits have been discounting the value of brand awareness as a goal because they feel it's a "soft" metric that marketers use when they don't have "hard numbers" to prove the value of social marketing. While we agree that brand awareness should not be the one and only goal for a business, it's a vital part of driving other metrics--name, sales. Thus, we'll be talking about Brand Awareness as a use case for social media marketing. How do you do it? What are the scenarios?

Let's get the discussion going and some ideas sparked. Results from our Creativity Coffees are posted on the JitterJam blog for you to review, share and contemplate!

Join Us Live or Via Phone Conference

You can come share a cup of coffee with us in our Bedford, NH offices or join the conversation remotely. The event is FREE. There's NO sales pitch or obligation. We're interested in hearing and sharing new ideas and viewpoints.

We would like you to sign up to get an estimate for the number of participants. If you'd like to dial in, use the information below. Please email us to let us know to expect you on the conference call!

To use Web Meeting VOIP:

1. Use this link to join the meeting: https://www1.gotomeeting.com/join/897833105 (access code, if necessary, is below)
2. Use your microphone and speakers (VoIP) - a headset is recommended.

To Dial In:

Dial 914-339-0023
Access Code: 897-833-105
Audio PIN: Shown after joining the meeting

Meeting ID: 897-833-105

What is Creativity Coffee?

Are you looking for new social marketing ideas? Do you want to network with others and discuss issues surrounding social marketing? We'd love to have you join us for our weekly Idea Spark Creativity Coffee!

Twitter Hashtag: #IdeaSpark

JitterJam's social marketing platform enables consumer-facing businesses and brands and their marketing/PR agencies to discover, engage and develop deeper relationships with their contacts and customers.

As businesses explore the new frontiers of social marketing and combine social media, email and mobile marketing in new ways, they need to understand how these intersect and work in harmony and how to best reach their current and potential customers in new ways.

We invite you to join us on Friday mornings from 8:30 to 9:30 a.m. for some coffee and conversation at our HQ in Bedford, NH. Each week, we'll have a topic for discussion to help spur creativity and new ideas for marketers to utilize in their ongoing efforts to understand consumer behavior and reach their markets.

Prior Topics and Blog Posts

We publish ideas that are generated during our discussions weekly in our blog. Here are direct links to our Idea Spark blog posts.

• Social Marketing for Entertainment Venues
• Facebook Marketing
• ROI for Social Marketing
• Improving Your Social Search Results
• Creating a Social Marketing Strategy
• Identifying Influencers
• Convergence of Email and Social Marketing
• Social Etiquette
• Facebook Etiquette
• Starting a Dialogue with a Consumer
• Social Marketing Business Objectives
• Characteristics of Key Influencers
• Consumer Social Profiles
• Social Communities
• The Role of the Community Manager
• The Voice of the Brand Pt. 1: Who's Talking?
• The Voice of the Brand Pt. 2: What Is the Brand's Voice?
• Who Owns Social Marketing in a Company?
• Who Owns Social Marketing in a Company?
• Use Case Series: #1 Using Social Marketing for Lead Generation
• Use Case Series: #2 Using Social Marketing to Build Brand Awareness
• Use Case Series: #3 Using Social Marketing for Customer Service

Want to Know More About Us?

If you'd like to know more about JitterJam, please visit our website at http://www.jitterjam.com